LINGUISTIC LANDSCAPE AND CULTURAL GLOBALIZATION: A COMPARATIVE STUDY OF SIGNAGES IN A MULTI CULTURAL ENVIRONMENT
Received: 10th January 2023; Revised: 2nd May 2023, 22nd May 2023; Accepted: 1st June 2023
DOI:
https://doi.org/10.20319/pijtel.2023.72.1729Keywords:
Cultural Globalization, Linguistic Landscape, Multicultural Environments, SignagesAbstract
This research paper has two main objectives which are 1) to study signages displayed in multicultural environments and 2) to compare and contrast the similarities and differences between two multicultural areas. These two objectives have led to two research questions; (1) What are the languages displayed on signages in the two multicultural areas? And, (2) what are the functions of the signages found in the two multicultural areas? To answer these two questions, the researchers employed two main frameworks: types of signages by Siwina and Prasithrathsint (2020) and functions of signages by Yanhong and RungRuang (2013). The results show that most languages displayed on signages in the Chinese temple are bilingual, monolingual, and multilingual. On the other hand, most of the languages displayed on signages in the Hinduism temple are monolingual, bilingual, and multilingual languages. Moreover, the functions of signages found in the Chinese temple are namely, mythological (18 signages), informational (12 signages), symbolic (6 signages), requesting (2 signages), invitational (2 signages), and instructional (2 signages). Furthermore, from the Hinduism temple, a total of seven functions were found, namely, requesting (11 signages), invitational (12 signages), mythological (4 signages), ordering (3 signages), informational (2 signages), commercial (2 signages), and instructional (1 signage). This study suggested that linguistic landscape plays an important role in creating understanding among multiculturalism in religious settings.
References
Cambridge Online Dictionary. (2021). https://dictionary.cambridge.org/ dictionary/english/sign
Chanarnupap, S., & Tongkachok, T. (2017). Multiculturalism and Its Impacts in the Deep South of Thailand: A Case Study of the Christian Community in Pattani. Thammasat Review, Volume 20 (2), pp. 85–102. https://sc01.tci-thaijo.org/index.php/ tureview/article/view/114707
Croucher, S. M., Zeng, C., Rahmani, D., & Sommier, M. (2017). Religion, Culture, and Communication. Oxford Research Encyclopedia of Communication. https://doi.org/10.1093/acrefore/9780190228613.013.166
Explonique. (2021). Wat Mangkon Kamalawat and Tai Hong Kong Shrine (the Death Collector). https://www.explorenique.com/tai-hong-kong-shrine-the-shrine-of-death-body-collector/
Hayami, Y. (2006). Redefining Otherness from Northern Thailand. Introduction: Notes Towards Debating Multiculturalism in Thailand and Beyond. Southeast Asian Studies, Volume 44 (3), pp. 283–294. https://kyoto-seas.org/pdf/44/3/440301.pdf
Hicks, D. (2002). Scotland’s Linguistic Landscape: The Lack of Policy and Planning with Scotland’s Place-Names and Signage. Retrieved 19 December, 2022 from https://www.Linguapax.Org/Wp-Content/Uploads/2015/09/CMPL2002_T2_Hicks.Pdf
Hornsby, M. (2008). The Incongruence of the Breton Linguistic Landscape for Young Speakers of Breton. Journal of Multilingual and Multicultural Development, Volume 29 (2), pp. 127–138. https://doi.org/10.2167/jmmd538.0
Landry, R., & Bourhis, R. Y. (1997). Linguistic Landscape and Ethnolinguistic Vitality. Journal of Language and Social Psychology, Volume 16 (1), pp. 23–49. https://doi.org/10.1177/0261927x970161002
Libretexts. (2021, February 20). A Multicultural Society. Social Sci LibreTexts. https://socialsci.libretexts.org/Bookshelves/Sociology/ Introduction_to_Sociology/Book%3A_Sociology_(Boundless)/10%3A_Race_and_Ethnicity/10.06%3A_Race_and_Ethnicity_in_the_U.S./10.6F%3A_A_Multicultural_Society
National Statistical Office. (2015). National statistical office Thailand. http://Web.Nso.Go.Th/En/Survey/Popchan/Data/2015-2016-Statistical%20tables%20PDF.Pdf
Siwina, P., & Prasithrathsint, A. (2020). Multilingual Landscapes on Thailand’s Borders. Journal of Mekong Societies, Volume 16 (1), pp. 112-131. https://so03.tci-thaijo.org/index.php/ mekongjournal/article/view/240081
Thompson, A. K. (2020, November 10). What is Cultural Globalisation? ReviseSociology. https://revisesociology.com/2017/05/25/cultural-globalization-definition-examples
Tourism Thailand. (2003). Sri Maha Mariamman Temple. https://www.tourismthailand.org/Attraction/sri-maha-mariamman-temple
Watson, J. L. (2020). Cultural Globalization: Pros, Cons, Examples, Impact, & Factors. Encyclopedia Britannica. https://www.britannica.com/science/cultural-globalization
What Is Culture, Anyhow? Values, Customs, and Language. (2012). https://2012books.Lardbucket.Org.https://2012books.lardbucket.org/books/ challenges-and-opportunities-in-international-business/s07-01-what-is-culture-anyhow-values-.html#:%7E:text=Every% 20group%20of%20people%20has,beliefs%2C%20and%20mind%2Dsets.&text=Cultures%20within%20one%20border%20can,or%20pretty%20much%20the%20same
Yalcin, B. (2018, April 9). What is globalisation? https://www.researchgate.net/ publication/324331543_What_is_globalisation
Yanhong, M. & Rungruang, A. (2013). Chiang Mai's linguistic landscape in the tourist attraction areas: A study on the English language use on signs. The Golden Teak: Humanity and Social Science Journal, Volume 19 (2), pp. 59-70. http://doi-10.1163/26659077-01903006
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Wilawan Champakaew, Nattapat Suejam, Maneerat Chuaychoowong
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright of Published Articles
Author(s) retain the article copyright and publishing rights without any restrictions.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
