Park, Soeon, Graduate School of Information, Yonsei University, Seoul, South Korea, Korea, Democratic People's Republic of
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PEOPLE: International Journal of Social Sciences 2024: Proceedings of Social Science and Humanities Research Association (SSHRA) - Articles
A STUDY ON THE EFFECT OF BENEFITS AND SACRIFICES FACTORS OF E-COMMERCE PAID MEMBERSHIP ON THE PERCEIVED VALUE AND INTENTION TO CONTINUE USING E-COMMERCE
Abstract PDF