PEOPLE: International Journal of Social Sciences

EMPLOYER BRANDING AS A TOOL FOR EMPLOYEE LOYALTY: THE CASE OF MOROCCAN COMPANIES LISTED ON CASABLANCA STOCK EXCHANGE

Soukayna OUACHI, Meriem ALAOUI — Wed, 15 Nov 2023 00:00:00 +0000

To attract qualified profiles, known as talents, and to retain them, many enterprises are actively leveraging on employer branding. The objective of this research is to shed light on the role played by the concept of employer branding, defined as the set of brand image assets with respect to employees and their impact on human resources loyalty. Our hypothetico-deductive research method will be completed by conducting an empirical study based on a series of semi-structured interviews with 10 large companies listed on Casablanca stock exchange market. We suggest a model to articulate the employer brand around three key dimensions: low propensity to seek a new job, affective engagement and task performance. The collected and analyzed feedback led us to a clear and obvious conclusion. The intention to leave the company, the affective commitment as well as the performance in the task are directly impacted by the attributes of the employer brand. Therefore, organizational loyalty is influenced by the employer brand. The latter is a powerful loyalty tool that allows the company to retain talent. Further research should be conducted to explore the potential of employer branding as a powerful tool for talent retention.

EMPIRICAL STUDY: LEADERSHIP, ORGANIZATION CULTURE, EMPLOYEE ENGAGEMENT IN INFORMATION TECHNOLOGY CONTINUOUS IMPROVEMENT ADOPTION

Suresh Kumar Reddy Akepati, Arumugam Seetharaman, K. Maddulety, Raj Gururajan — Wed, 15 Nov 2023 00:00:00 +0000

Continuous Improvements (CI) is well-known for its significance in driving and facilitating process and products improvements in organizations. For decades, large organizations used CI to improve and streamline process and workforce. CI thinking and adoption is critical for IT functions to improve aspects such as innovation, team productivity, service reliability, and cost optimization. The role of organization culture, leadership, employee engagement become key for adoption of CI to ensure stability, scalability, and sustainability to business functions through right tools, technologies, and services. There is need for research on the influence of trio on adoption of CI in the context of IT. The trio are interrelated components that play a crucial role in the success and sustainability of any organization. The aim of this study is to evaluate these three factors, its influence on adoption of CI by IT function using a quantitative approach. This study engages IT stakeholders from ITES, global companies which have their global IT development centres in India to ascertain their views. The finding of the study shows organization culture has a strong influence on adoption of CI in IT. This study can provide critical insights to management in streamlining IT practice, design organization mechanisms for better adoption of CI in IT.

SUBSTANCE OF AMULETS AND CULTURAL DUTY

Jantra Junpitakchai — Wed, 15 Nov 2023 00:00:00 +0000

Since ancient times, each culture had an object called an “amulet” as a spiritual anchor to protect people from negative energy, evil, and injury. Humans were born in the world, and they need to confront many things for living their lives and survival. These things occurred with fear, pain, suffering, and others. Hence, amulets were created to strengthen mental power for getting ready to fight against what humans were unable to overcome. Humane belief in amulets has been passed down from generation to generation until today, the era of technological advancement and goodness. Those prosperities are a tool that humans can use to eliminate problems and feelings reasonably, such as small Buddha images, amulets, and symbols in different forms. Thus, this article aims to reveal knowledge or some theoretical opinions to support the legitimacy of amulet art containing history, art, culture, and phenomena by proof and references from research studies that present the importance of objects or amulet art in terms of how they have an effect or produce any factor on humans and what is the main purpose of amulet art that can be proven by scientific theories (scientific tools) from utilization and mental development and restoration rather than credulity.

HOW IS MASCULINE IDEOLOGY REPRESENTED IN RADITYA DIKA'S STAND-UP COMEDY?

Nurfadhela Faizti, Sumekar Tanjung — Wed, 15 Nov 2023 00:00:00 +0000

This research aims to explicate how the ideology of masculinity is represented in Raditya Dika's stand-up comedy. Stand-Up Comedy Raditya Dika (SUCRD) is a collection of stand-up comedy performances created by comedian and writer Raditya Dika since 2016. Humor centered around masculinity and all things related to it consistently features in Raditya Dika's stand-up material. Using Roland Barthes' semiotic approach, this research examines masculinity within the context of SUCRD performances, with a specific focus on one episode titled Cowok Goblok featuring two monologues. This episode serves as an illustrative example of how masculine ideology is represented. The researcher limits the scope to one episode to avoid data saturation. Two key findings emerge from this study. Firstly, masculine ideology is conveyed verbally through the use of affiliative humor and self-enhancing humor. Secondly, masculine ideology is represented through narratives about decision-making, maturity, characteristics, expectations, and appearance of men. Stand-up comedy serves as a medium and space for the perpetuation of masculinity.

AN UNADORNED ADORNMENT: THE AESTHETICS EXPERIENCE OF AN ALTERITY IN THE JEWELRY

Tataroschong Sreekullkorn — Wed, 15 Nov 2023 00:00:00 +0000

Adornment of the human body is a cultural practice commonly found among all races and nationalities. These adornments represent their identities. Humans have created decorative pieces called jewelry, and each item plays a different role. Jewelry made from valuable materials is often considered expensive and symbolizes a wealthy status, as in this capitalist world, expensive objects are associated with the rich. Jewelry reflects a person's character, which is often intertwined with various subcultures. The materials used in jewelry represent one's sense of self, with markings on the body showcasing their character and spiritual connection to the object. The selection of materials is driven by the desire to express different facets of their identities. Those who fail to grasp the true meaning of these identities will not understand the genuine reasons for wearing these items. In the 21st century, global warming has spurred a move towards more sustainable design. Environmentally friendly production has become the new trend, where materials are chosen to reflect the essence of true adornment, while also being mindful of the environment. This growing environmental awareness has inspired action to support a long-lasting and eco-friendly environment.