PEOPLE: International Journal of Social Sciences

BRIDGING THE GAP: MALE AGING, CONSUMER BEHAVIOR, AND STRATEGIC MARKETING OPPORTUNITIES

Tsung-Nan Shen — Mon, 27 Jan 2025 00:00:00 +0000

This study explores the psychological perceptions of aging traits in men and their impact on consumer behavior and marketing strategies, addressing a gap in prior research predominantly focused on women. This research adopts a qualitative approach through one-on-one in-depth interviews, involving 30 participants from diverse age groups. Findings indicate that key aging traits in men include gray hair, baldness, wrinkles and spots, changes in body shape (e.g., beer belly), psychological and behavioral aging, and odor associated with aging. These traits not only signify physical and behavioral aging but also influence men's self-confidence and perceptions of their social roles. Unlike women, men’s anxiety about aging is more centered on fears of declining social value and health, profoundly affecting their professional capabilities and image management needs. This research bridges the gap in understanding men’s aging psychology and consumer behavior, offering theoretical and practical insights for developing precise marketing strategies targeting male audiences. It also promotes dual benefits of commercial and social value by aligning with gender equality and aesthetic diversity, providing a reference for future cross-cultural studies on men’s aging.

OIL PRICES, EXCHANGE RATE VOLATILITY AND FDI INFLOWS ON THE ECONOMIC GROWTH OF GHANA: WAVELET TECHNIQUE AND ARDL APPROACH

Eugene Ray Atsi — Mon, 27 Jan 2025 00:00:00 +0000

Ghana, like many other developing economies, is intricately connected to global economic trends and fluctuations. This paper investigates the influence of oil prices, exchange rate volatility and FDI inflows on Ghana’s economic growth. Moreover, it determines the level of interdependencies and the lead/lag connectedness among the variables. The study utilizes time series data from 1995 to 2022 and applies the Autoregressive Distributed Lag (ARDL) model as well as Wavelet Multiple techniques (Wavelet Multiple Correlation (WMC) and Wavelet Multiple Cross-Correlation (WMCC)). Based on the ARDL model, oil prices and exchange rate volatility adversely impact Ghana’s GDP. However, FDI inflows reveal a positive and significant relationship to GDP. Using the Wavelet model, the WMC result demonstrates stronger interdependence among the variables. Finally, the outcome from WMCC indicates that the exchange rate is the dominant variable without any lag that plays a pivotal role in determining the coherence among the economic indicators. Therefore, the study suggests that investment in renewable energy, diversification of export products and markets, enhancement of exchange rate framework, promotion of local content and linkages, and monitoring and evaluation of anti-corruption measures should be encouraged to boost the economy of Ghana.

INNOVATING TOURISM SERVICES: A KNOWLEDGE-BASED APPROACH TO IT INTEGRATION AND EXTERNAL COLLABORATION

Kuang Yu Chang, Chen-Hsien Lin — Mon, 27 Jan 2025 00:00:00 +0000

This study investigates the interplay between knowledge capabilities, dynamic capabilities, and service innovation within the travel agency sector. Specifically, it examines how knowledge aggregation and transformation contribute to the development of integrative dynamic capabilities and how these capabilities drive service innovation. The study further explores the moderating roles of IT integration capability and knowledge desorption, offering a nuanced understanding of their influence on the relationships between knowledge capabilities and service innovation. Grounded in the knowledge-based view (KBV) and dynamic capabilities theory (DCT), this research seeks to address existing gaps by constructing a comprehensive service innovation framework tailored to the travel industry.Empirical data were collected through a structured survey of travel agency managers, yielding 431 valid responses. Partial least squares structural equation modeling (PLS-SEM) was employed to validate the proposed model and test the hypothesized relationships. The results confirm that knowledge aggregation and transformation significantly enhance integrative dynamic capabilities, including both internal and external integration capabilities. Internal integrative capabilities, in particular, exhibit a direct and positive effect on service innovation, highlighting the critical role of internal coordination and resource alignment. Moreover, IT integration capability and knowledge desorption were found to moderate these relationships, emphasizing their strategic importance in leveraging knowledge for innovation.The findings provide valuable theoretical contributions by enriching KBV and DCT, offering insights into the mechanisms through which knowledge facilitates service innovation. Additionally, this study offers practical recommendations for travel agencies, emphasizing the importance of investing in IT systems and fostering knowledge-sharing practices with external partners to enhance service innovation outcomes. By linking knowledge and dynamic capabilities to service innovation, this research offers a robust foundation for improving organizational competitiveness in the dynamic tourism market.

CAUSAL FACTORS AFFECTING BUSINESS MODEL INNOVATION AND SUSTAINABLE PERFORMANCE OF MONTHLY RENTAL APARTMENTS IN THAILAND

Thanusak Loogsorn — Thu, 06 Feb 2025 00:00:00 +0000

This dissertation investigates the causal factors influencing business innovation models and sustainable performance in Thai apartments. The research aims to explore the impact of key factors, including green leadership, digital service transformation, and internal capabilities, on business innovation and sustainability. A comprehensive theoretical framework integrates these components using a systemic analysis that highlights the interconnections between each variable. Findings reveal that green leadership significantly enhances environmentally friendly practices and green innovation, while digital transformation improves operational efficiency and competitive advantage. Internal capabilities foster ongoing innovation and sustainability, contributing to a business model responsive to market and environmental demands, leading to long-term sustainability. This study provides valuable insights for apartment entrepreneurs, academics, and researchers, supporting sustainable business practices in Thailand's real estate sector.

CAUSAL FACTORS OF COMPETENCY AN INFLUENCING THE STRATEGY FOR THE POTENTIALITY DEVELOPMENT OF LABOR ON THE AUTOMOTIVE INDUSTRY IN THAILAND

Anan Khieopud — Thu, 06 Feb 2025 00:00:00 +0000

The objective of research are 1) to study the causal factors affecting the competency and potentiality development of labor on the automotive industry. 2) to study the influencing of competency that affected to the potentiality development of labor on the automotive industry.
3) to create a model of causal factors of competency an influencing the strategy for the potentiality development of labor on the automotive industry. This article is to present knowledge derived from a literature review on Causal Factors of Competency an Influencing the Strategy for the Potentiality Development of Labor on the Automotive Industry in Thailand. The article aims to explain the meaning, background, components, and relationships of variables related to Competency and Strategy for the Potentiality Development of Labor on the Automotive Industry in Thailand. Based on the literature review, the variables commonly used to study Innovative Leadership, Organization Management, Human Resources Management, Competency, Strategy for the Potentiality Development of Labor on the Automotive Industry.

FACTORS EFFECTING OF HOTEL’S REVISIT INTENTION AMONG TOURISTS IN THAILAND

Anusit Boontos, Vichit Uon — Thu, 06 Feb 2025 00:00:00 +0000

The objective of this article is to present knowledge derived from a literature review on causal factors of hotel’s revisit intention among tourists. The article to explain the meaning, background, components, and relationships of variable related to hotel’s revisit intention among tourists. Methodology by documentary research from 250 articles, with the source of the articles from various databases and analyzed data by content analysis. Based on the literature review found that the variables commonly used to study hotel’s revisit intention among tourists include customer experience, service quality, brand image, and customer satisfaction.The objective of this article is to present knowledge derived from a literature review on causal factors of hotel’s revisit intention among tourists. The article to explain the meaning, background, components, and relationships of variable related to hotel’s revisit intention among tourists. Methodology by documentary research from 250 articles, with the source of the articles from various databases and analyzed data by content analysis. Based on the literature review found that the variables commonly used to study hotel’s revisit intention among tourists include customer experience, service quality, brand image, and customer satisfaction.

STUDY OF STRATEGIES FOR ESTABLISHING A NATIONAL WEALTH FUND FOR SUSTAINABLE PENSION

Nilubon Sivaborvornvatana, Ornsasipachr Siriwonporn — Thu, 06 Feb 2025 00:00:00 +0000

Thailand faces significant challenges in addressing the financial security and well-being of its aging population. With the demographic transition to a super-aged society imminent, this paper explores the potential of establishing a Sovereign Wealth Fund (SWF) to provide sustainable pensions for senior citizens. This study integrates demographic analysis, financial strategies, and theoretical frameworks such as Life-Course Theory to propose a model and strategy for a national pension fund. The findings underscore the importance of economic stability, comprehensive healthcare policies, and an age-friendly environment to address the multifaceted needs of the elderly population.