Melvis Atem, Nkengafac, M.B.A., Faculty of Business Administration and Accountancy, Department of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, Thailand, Thailand

• PEOPLE: International Journal of Social Sciences Vol. 9 No. 2 (2023): Regular Issue - Articles
  GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND
  Abstract  PDF