A NEW MODEL FOR ONLINE FOOD ORDERING SERVICE BASED ON SOCIAL NEEDS IN A SHARING ECONOMY
DOI:
https://doi.org/10.20319/pijss.2019.51.925937Keywords:
Service Design, Online Ordering Service, Sharing Economy, Blue Ocean Strategy, Social NeedsAbstract
Based on the business phenomenon of sharing economy, and guided by the Blue Ocean strategy, the researchers present a new online food ordering service model. The researchers conducted literature review to understand the current trend of the business of online food ordering. Through user studies, the life style of the main consumer groups of this business was studied to construct the social needs of the users; then through various design research methods such as the brainstorming method, SET analysis method, and SWOT Analysis, etc., the researchers have found important unmet user needs, and proposed a O2O+C2C online ordering service model with private customization and social functions to meet users’ emotional needs. The design of this new service model is in line with the Blue Ocean strategy. It embodies human care, is innovative and feasible, and can provide new directions for the development of related industries.
References
Cagan, J. M., & Vogel, C. M. (2012). Creating breakthrough products: revealing the secrets that drive global innovation. FT Press.
Chan Kim & Renée Mauborgne.（2005）.Blue Ocean Strategy .Beijing, China:The Commercial Press
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251. https://doi.org/10.1108/17554251011064837
Hillgren, P. A., Seravalli, A., & Emilson, A. (2011). Prototyping and infrastructuring in design for social innovation. CoDesign, 7(3-4), 169-183. https://doi.org/10.1080/15710882.2011.630474
Jian Xinhua, & Huang Kun. (2010). Empirical Analysis and Forecast of the Level and Speed of Urbanization in China. Economic Research Journal, (3), 28-39.
Jiang Yin, & Zhang Ling. (2016).Satisfaction Analysis of O2O Catering Delivery Platform——Taking "ELE" as an Example. modern business, (24), 178-180.
National Information Center. (2019). China's annual report on sharing economic development (2019). Retrieved March 1, 2019,http://www.sic.gov.cn
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, 49(4), 41–50. https://doi.org/10.1177/002224298504900403 https://doi.org/10.2307/1251430
Qiu Bin. (2018).Research on Competitive Strategy of Ordering Platform.unpublished Master's thesis,East China Jiaotong University, Nanchang, China
Wang Jiaqi. (2018). Research on Catering Service Model in the Background of Sharing Economy. modern business, (10), 6.
Yang Shuai. (2016). Sharing Economy Types, Factors and Influences: The Perspective of Literature Research. Review of industrial economics, (2), 35-45.
Zeng Jianqiu, & Wang Fan. (2015).Research on User Satisfaction and Empirical Analysis O2O Online Ordering. Journal of Modern Information, 35(8), 17-21.
Zhang Mengya.(2018).Research on Customer Perceived Value and Promotion Strategy of O2O Catering Ordering Platform.Master's thesis, Shanghai Normal University,Shanghai, China
Zheng Zhilai. (2016). Research on the Causes, Connotation and Business Model of Sharing Economy. modern economic research, (3), 32-36.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Authors
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
