• Majd Hammoudeh PhD Researcher at Eötvös Loránd University, Budapest, Hungary
  • Andrea SZABÓ BENEDEK Senior Lecturer at Eszterházy Károly Egyetem Gyöngyösi Károly Róbert Campus, Gyöngyös, Hungary



Entrepreneurship, Corporate Social Responsibility, Corporate Entrepreneurship Responsibility, Sustainability, MENA Region


Generating new ideas, approaches, and models in social sciences- and all sciences- is essential for the world’s sustainability and development. Corporate Entrepreneurship Responsibility (CER) is a newly introduced tool in the Middle East and North Africa (MENA) region towards building region-wide entrepreneurship ecosystems. In this research, we are aiming to study the CER in-depth through a qualitative case study of a telecommunication company in Jordan, Zain Jordan, which established a division solely dedicated to the support and development of promising entrepreneurs in the county. To answer the research questions which focus on defining the CER for companies, present a strategy for the implementation of CER along with understanding the impact on the entrepreneurial society from establishing such concept or department in a company, and test whether CER could be considered part of the Corporate Social Responsibility (CSR) in a company; interviews were conducted with professionals from the CER and CSR departments at Zain Jordan, in addition to a random sample of the entrepreneurs who have been benefiting from CER division’s services. Also, analysis of the company’s reports was part of the research paper’s methodology. As a result, capital and investment, as thought by many to be the basic step of establishing and growing a business, were not considered as such. Three main factors for sustaining and growing a start-up business have been discussed: fully equipped workspace, mentorship programs, and a base of networks for the entrepreneurs. Hence, this research is a contribution to present a newly adopted business approach to support entrepreneurs and young businesses in a developing country. 


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How to Cite

Hammoudeh, M., & Benedek, A. S. (2019). CORPORATE ENTREPRENEURSHIP RESPONSIBILITY (CER) IMPLEMENTATION IN THE LIGHT OF ZAIN JORDAN. PEOPLE: International Journal of Social Sciences, 5(1), 516–534.