THE SEMIOTIC ANALYSIS OF POSTERS AGAINST DOMESTIC VIOLENCE IN JORDAN
Received: 29th September 2021; Revised: 07th January 2022, 13th March 2022; Accepted: 22nd March 2022
Keywords:Domestic Violence, Violence Against Women, Semiotic Analysis, Physical Violence, Mass Communication, Awareness Posters
This paper aims to define the role of the communication posters designed by feminist protesters in expressing the rejection of domestic violence against women in Jordan, since few studies address such topics. In response to a notorious incident in 2019 where a suburban woman in Jordan was physically abused by her husband in front of her children, Jordanian feminists staged a protest march in the heart of the capital city, Amman. The victim became permanently disabled due to this violence. Several female protesters joined the demonstration, carrying reflective visual and verbal posters to show their empathy towards the victim and repudiation of the victimization. Moreover, these posters have been circulated via Twitter, with users writing empathic comments on the images and using several hashtags such as #Jerash Crime and #Enough, which prove that these posters are effective in vindicating women's rights, besides claiming security and protection against violence. The research methodology involved conducting a semiotic analysis on the most explicit posters raised during the march and distributed via Twitter to show condemnation of the brutal physical violence against the Jordanian victim.
Abuhammad, S. (2021). Violence against Jordanian Women during COVID-19 Outbreak. International journal of clinical practice, 75(3), e13824. https://doi.org/10.1111/ijcp.13824
Al-Ali, A. (2019). جريمة_جرش[Photograph]. Twitter. https://twitter.com/adhwa8/status/1196146473647427585?s=19&fbclid=IwAR2ApbX2zK7H3I4oAM5ReE6fw-T_LZg8iMgv-3_g34V2EXwihTjTFvwm0W4
Alattal.W, (2015). Jordanian press coverage for crimes against women in Jordan An analytical study. [Unpublished Master's Thesis] Petra University.
Alkahtib, M. (2019). جريمة_جرش [Photograph]. Twitter. https://twitter.com/rafatalkhatib_/status/1196697129055596544?s=19&fbclid=IwAR2a5KLDVw_dut2mU2toG_v0COx-bA96XHxv_gfSRUMNLRqfOq7sFWI0lXo
Alsawalka, R., Alrawashde, M., Hasn, S. (2021). Understanding the man box: the link between gender socialization and domestic violence in Jordan. Heliyon, 10(7), E08264 . https://www.cell.com/heliyon/fulltext/S2405-8440(21)02367-7?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2405844021023677%3Fshowall%3Dtrue
Alwatanvoice. (2019). New shocking details about the murder of his wife’s eyes in Jordan. دنيا الوطن. https://www.alwatanvoice.com/arabic/news/2019/11/19/1292719.html
Anderson, K. (2020, May). Daring to ask, listen, and act: A snapshot of the impacts of COVID-19 on women and girls’ rights and sexual and reproductive health. European Union Civil Protection and Humanitarian Aid. https://jordan.unfpa.org/sites/default/files/resource-pdf/20200511_Daring%20to%20ask%20Rapid%20Assessment%20Report_FINAL.pdf
Information and Research Center-King Hussein Foundation (IRCKHF).(2019). Gender Discrimination in Jordan. http://haqqi.info/en/haqqi/research/gender-discrimination-jordan
Badarneh, A. (2019). #لا_تصالحي [Photograph]. Twitter. https://twitter.com/search?q=%23%D9%84%D8%A7_%D8%AA%D8%B5%D8%A7%D9%84%D8%AD%D9%8A&src=typeahead_click
Barthes, R. (1977). Image Music Text. London: Fontana Press. https://monoskop.org/images/0/0a/Barthes_Roland_Image-Music-Text.pdf
Chandler, D. (2007). Semiotics the Basic. Oxford: Oxford University Press. https://doi.org/10.4324/9780203014936
Chang, W. L., & Lin, H. L. (2010). The impact of colour traits on corporate branding. African Journal of Business Management, 4(15), 3344-3355.
Coles, S.M., & Saleem. (2020) Social Media expression and user predispositions: Applying the differential susceptibility to media effects model to the study of Issue polarization. SAGE Publications Ltd, 7(4), 1-5.
Dağlı, Ö., & Hacıbektaşoğlu, E. (2015). Semiotic Analysis of a Poster about Violence against Women Violence. Online Journal of Communication and Media Technologies, 5(December 2015 - Special Issue), 102-111. https://doi.org/10.30935/ojcmt/5677
Danci, M. (2002). Understanding Media Semiotics. London: Bloomsbury. https://www.perlego.com/book/395632/understanding-media-semiotics-pdf
Dekić, S. (2017). Media coverage of gendered based violence handbook. UN Women. https://www2.unwomen.org/-/media/field%20office%20eca/attachments/publications/country/bosnia/un%20woman%20prirucnik%20nasilje%20nad%20zenama-en-web.pdf?la=en&vs=1226
Elghossain, T., Bott, S., Akik, C., & Obermeyer, C. M. (2019). Prevalence of intimate partner violence against women in the Arab world: A systematic review. BMC International Health and Human Rights, (29), 1-16. https://doi.org/10.1186/s12914-019-0215-5
Garaanews. (2019, November 17). After the incident of the lady of Jerash; a demonstration near the Fourth Circle, “For Your Eyes, Fatima” for the sanctuary of violence against women. Gaarnews. https://garaanews.com/article/290077
Guranera, M., & Hichy, Z.& Cascico, M. & Carrubba, S. & Buccheri, S. (2017). Retrieved from Facial Expressions and the Ability to Recognize Emotions from the Eyes or Mouth: A Comparison Between Children and Adults. The Journal of Genetic Psychology, 178(6), 309-318. https://doi.org/10.1080/00221325.2017.1361377
Jackson, S. J., Bailey, M., & Foucault Welles, B. (2020). #HashtagActivism: Networks of race and gender justice. MIT Press. https://doi.org/10.7551/mitpress/10858.001.0001
Mushahid. (2019, November 11). Fatima narrates the incident of gouging her eyes with her husband’s hands - an adult picture. Mushhid. https://www.mushahide.com/node/19366
Nasrawin, L. K. (2017). Protection against Domestic Violence in Jordanian Law and International Conventions, Arab Law Quarterly, 31(4), 363-387. doi: https://doi.org/10.1163/15730255-12314047
Royanews. (2019, November 10). Solidarity: The Jerash crime is one of the most heinous crimes of domestic violence that Jordan has witnessed in decades.رؤيا الإخباري https://royanews.tv/news/196274
Royanews. (2019, November 19). “Enough” is a campaign denouncing violence against women in Jordan. رؤيا الإخباري. https://royanews.tv/news/196632
Salayta, E. (2017). The Role of Jordan Broadcasting Service "General Program" in Creating Awareness in Woman's Issues: An applicative Study Upon working Women in Greater Amman Municipality. MEU University.
Sutherland, G., Easteal, P., Holland, K. et al. (2019). Mediated representations of violence against women in the mainstream news in Australia. BMC Public Health, 19(1), 1-8. https://doi.org/10.1186/s12889-019-6793-2
Swan, A. (2019). جريمة_جرش [Photograph]. Twitter. https://twitter.com/ayasawan2/status/1196092378341400576?s=19&fbclid=IwAR2s6qG0fUmcUGLDwERVHroLRpPXemOhSpzQZTO4Xjv5M597X9wSuOitcAk
Thomas, R., Dyer, G.S.M., Tornetta III, P. et al. (2021) Upper extremity injuries in the victims of intimate partner violence. Eur Radiol, 31, 5713–5720. https://doi.org/10.1007/s00330-020-07672-1
Van der Vleuten, A., Roggeband, C., & van Eerdewijk, A. (2021). Polycentricism and framing battles in the creation of regional norms on violence against women. International Relations, 35(1), 126–146. https://doi.org/10.1177/0047117820942944
WHO. (2021, March 9). Violence against women. World Health Organization. https://www.who.int/news-room/fact-sheets/detail/violence-against-women
How to Cite
Copyright (c) 2022 Rasha Salhab Altamimi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.