LEAN CO-CREATION: EFFECTIVE WAY TO ENHANCE PRODUCTIVITY

Authors

  • Ashish Shrivastava Assistant Professor, Mechanical Engineering Department, JECRC University, Jaipur, India
  • Anupam Krishna Associate Professor Mechanical Engineering Department Rajdhani Engineering College, Jaipur, India
  • Puneet Sharma HOD Mechanical Engineering Department Rajdhani Engineering College, Jaipur, India
  • Sachin Sharma Assistant Professor, Mechanical Engineering Department, RITM, Jaipur, India

DOI:

https://doi.org/10.20319/mijst.2015.11.96107

Keywords:

Lean Manufacturing, Co Creation, Lean Co Creation

Abstract

In this paper research is done how lean manufacturing & co-creation both can be applied to emphasize the efficiency, productivity with eliminating the seven types of wastages. Lean manufacturing is helpful to eliminate the seven types of waste in any industry; co creation is emphasizing the generation and current realization of shared Company-Customer value. Main aim of this paper is to create a process lean co-creation to emphasize the efficiency, productivity with eliminating the waste. This paper is based on analytical study of past research of lean manufacturing and co-creation. Lean co creation could be more beneficial in manufacturing industries.

References

Abdulmalek, F. A., Rajgopal, J., & Needy, K. L. (2006). A classification scheme for the process industry to guide the implementation of lean.Engineering Management Journal, 18(2), 15-25.

Achanga, P., Shehab, E., Roy, R., & Nelder, G. (2006). Critical success factors for lean implementation within SMEs. Journal of Manufacturing Technology Management, 17(4), 460-471.

Bhasin, S., & Burcher, P. (2006). Lean viewed as a philosophy. Journal of manufacturing technology management, 17(1), 56-72.

Chathoth, P., Altinay, L., Harrington, R. J., Okumus, F., & Chan, E. S. (2013). Co-production versus co-creation: A process based continuum in the hotel service context. International Journal of Hospitality Management, 32, 11-20.

Czabke, J., Hansen, E. N., & Doolen, T. L. (2008). A multisite field study of lean thinking in US and German secondary wood products manufacturers.Forest Products Journal, 58(9), 77.

Grönroos, C. (2008). Service logic revisited: who creates value? And who co-creates?. European business review, 20(4), 298-314.

Füller, J., Hutter, K., & Faullant, R. (2011). Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R&D Management, 41(3), 259-273.

Grönroos, C., & Voima, P. (2012). Making sense of value and value co-creation in service logic. Ingo O., Liliana L., & et.al. (2012). Linking Service-Dominant Logic and Strategic Business Practice: A Conceptual Model of a Service-Dominant Orientation. Journal of Service Research 15(1), 21-38.

Krishna, A., Lazarus, D., & Dhaka, S. (2013). Co-Creation Channel: A Concept for Paradigm Shift in Value Creation. Journal of Management, 1(1), 14-21.

Levitt, T. (1991). Marketing Success through Differentiation of Anything'Strategic Marketing Management. Harvard Business School Publication, Boston.

Lovelock, C., Patterson, P. G., & Wirtz, J. (2014). Services Marketing. Pearson Australia.

Nenonen, S., & Storbacka, K. (2010). Business Model Design: Conceptualizing Networked Value Co-Creation International Journal of Quality and Service Sciences, 2 (1), 43-59.

Ondiek, G. O., & Kisombe, S. M. (2013). A Survey on Adoption of Lean Manufacturing Tools and Techniques in Sugar Processing Industries in Kenya.Industrial Engineering Letters, 3(10), 92-104.

Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer competence.Harvard business review, 78(1), 79-90.

Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.

Ramaswamy, V. (2010). Competing through co-creation: innovation at two companies. Strategy & Leadership, 38(2), 22-29.

Downloads

Published

2015-07-15

How to Cite

Shrivastava, A., Krishna, A., Sharma, P. ., & Sharma, S. (2015). LEAN CO-CREATION: EFFECTIVE WAY TO ENHANCE PRODUCTIVITY. MATTER: International Journal of Science and Technology, 1(01), 96–107. https://doi.org/10.20319/mijst.2015.11.96107