Received: 24th August 2023; Revised: 09th October 2023, 26th October 2023; Accepted: 27th December 2023


  • Chun-Mei Chou Professor, Institute of Vocational and Technological Education, National Yunlin University of Science and Technology ,Yunlin, Taiwan, Republic of China
  • Tsu-Chi Shen Postgraduate, Graduate of Creative Design, National Yunlin University of Science & Technology, Yunlin , Taiwan , Republic of China
  • Tsu-Chuan Shen Postgraduate, Graduate Institute of Information Engineering, National Yunlin University of Science & Technology, Yunlin , Taiwan , Republic of China
  • Chien-Hua Shen Professsor, Department of Business Administration, Transworld Institute of Technology, Yunlin, Taiwan, Republic of China
  • Tzu-Ling Liu Postgraduate, Graduate Institute of Visual Communication Design, National Yunlin University of Science and Technology, Yunlin , Taiwan, Republic of China




AR-Based Learning Effectiveness (ARLE), Creative Learning Self-Efficacy (CLS), AR Learning Motivation (ARLM), AR Learning Beliefs (ARLB)


This study aimed to explore the correlation among AR-based learning effectiveness (ARLE), AR
learning beliefs (ARLB), creative learning self-efficacy (CLS), and AR learning motivation
(ARLM) of tertiary students in Taiwan. Participants had 378 tertiary students who from 15 school,
and used path analysis model of the structural equation model (SEM) based on the questionnaire
survey. The results show that there is a significant positive correlation between the AR Learning
Beliefs (ARLB) and AR Learning Motivation (ARLM) of tertiary student. It is found that higher
correlation between ARLB, ARLM and Creative Learning Self-Efficacy (CLS). There was a
significant positive correlation between ARLE and ARLB, and can effectively explain ARLE. This
study confirms that CLS is an important factor and an impact mediating factor between ARLB and
ARLM. In addition, CLS can also influence ARLE through ARLM.


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How to Cite

Chun-Mei Chou, Tsu-Chi Shen, Tsu-Chuan Shen, Chien-Hua Shen, & Tzu-Ling Liu. (2023). LEARNING EFFECTIVENESS AMONG TERTIARY STUDENTS USING AUGMENTED REALITY (AR)-BASED FOR ADAPTING TO INDUSTRY 4.0: Received: 24th August 2023; Revised: 09th October 2023, 26th October 2023; Accepted: 27th December 2023. MATTER: International Journal of Science and Technology, 9, 127–141. https://doi.org/10.20319/mijst.2023.9.127141