Received: 23rd November 2021; Revised: 28th March 2022, 10th April 2022, 16th April 2022; Accepted: 19th April 2022


  • Ajayi Olalekan Ezekiel (Ph.D. Student), Faulty of Humanities, Management, and Social Sciences, Department of Business and Entrepreneurship, Kwara State University, Nigeria




Fourth Industrial Revolution, Internet, Marketing, Microblogging


Microblogging is a new and socialized media form born of the fourth industrial revolution. In every sense, aggressive development has far-reaching effects on humanity. Stakeholders, non-profit groups, and state and non-state actors are all interested in internet marketing. A vast number of social websites, such as Twitter, Tumblr, Plurk, and others, have recently gained popularity among normal internet users. This study sought to illustrate how microblogging has driven the market to expand and established tactics in such a period. The study used an exploratory research approach with a focus on literature in the fields of business administration, entrepreneurship, internet academic journal, blogs, government publications and records, a variety of research reports, and individual research. The study established that users relied on microblogging to share different types of information through frequent and lengthy conversions and microblogging marketing is an aggressive alternative source of business growth. Therefore, Microblogging marketing has contributed to global business and supported marketing strategy. The study suggested that microblogging marketing should be users’ friendly, actively forward users' objective quality evaluation products, and create a harmonious and equitable social media environment. Further research should be conducted to determine how corporate microblogging might benefit workers at work and business world.


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How to Cite

Ezekiel, A. O. (2022). MICROBLOGGING MARKETING: A PRODUCT OF THE FOURTH INDUSTRIAL REVOLUTION: Received: 23rd November 2021; Revised: 28th March 2022, 10th April 2022, 16th April 2022; Accepted: 19th April 2022. MATTER: International Journal of Science and Technology, 8(1), 71–88. https://doi.org/10.20319/mijst.2022.81.7188