INNOVATION AND USER BEHAVIOR FOR ENHANCEMENT IN BIKE SHARING PROGRAMME
DOI:
https://doi.org/10.20319/mijst.2018.41.1025Keywords:
Innovation, Bike Sharing Hong Kong, Asian Urban Cities, User BehaviorAbstract
Bike sharing is one of the fastest growing transportation mode for its environmental and economical benefits. Originated in Europe, more bike sharing programmes start up annually in major cities in the world. Hong Kong has its first bike sharing system in 2017. This paper first identifies usages and operational problems of bike sharing within the existing systems and examines how innovation in user behavior can enhance and improve the relationship between bike sharing entrepreneurs and citizen’s interest in sports facilities. By looking deeply into how innovation in bike sharing can change the mobility in the city, improving traffic network and connectivity in the urban setting, this study will identify key issues related to user behavior and other mis-use which lead to failure of most bike sharing operations. In essence, business operations, traffic departments and citizens can benefit from the insight of this study. By utilizing research methods such as case studies and questionnaire survey, the research compares and contrasts operational issues between Asian cities such as Hong Kong, Taiwan and Singapore. In addition, questionnaire survey will identify major bike usage pattern in daily commute use and therefore can shed light to the impact of bicycle mis-use and rationale. By identifying transportation pattern in high-density cities with relationship with urban amenities such as parking facilities, the research findings gained from this paper can be beneficial to other small and big business operators as well as city planners on how innovation can help or develop better bike-sharing systems.
References
Bachand-Marleau, J., Lee, B., & El-Geneidy, A. (2012). Better understanding of factors influencing likelihood of using shared bicycle systems and frequency of use. Transportation Research Record: Journal of the Transportation Research Board, (2314), 66-71. https://doi.org/10.3141/2314-09
Bike sharing is great for short-distance commuters in Hong Kong. (2017, November 10). Retrieved February 16, 2018, from http://www.scmp.com/comment/letters/article/2119333/bike-sharing-would-be-great-hong-kong-commuters-travelling-short
Cycling information centre. (n.d.). Retrieved February 19, 2018, from http://www.td.gov.hk/mini_site/cic/en/index.html
De Nazelle, A., Nieuwenhuijsen, M. J., Antó, J. M., Brauer, M., Briggs, D., Braun-Fahrlander, C. & Hoek, G. (2011). Improving health through policies that promote active travel: a review of evidence to support integrated health impact assessment. Environment international, 37(4), 766-777. https://doi.org/10.1016/j.envint.2011.02.003
DeMaio, P. (2009). Bike-sharing: History, impacts, models of provision, and future. Journal of public transportation, 12(4), 3. https://doi.org/10.5038/2375-0901.12.4.3
DeMaio, P., & Gifford, J. (2004). Will smart bikes succeed as public transportation in the United States?. Journal of Public Transportation, 7(2), 1. https://doi.org/10.5038/2375-0901.7.2.1
Etienne, C., & Latifa, O. (2014). Model-based count series clustering for bike sharing system usage mining: a case study with the Vélib’system of Paris. ACM Transactions on Intelligent Systems and Technology (TIST), 5(3), 39. https://doi.org/10.1145/2560188
Fishman, E., Washington, S., & Haworth, N. (2013). Bike share: a synthesis of the literature. Transport reviews, 33(2), 148-165. https://doi.org/10.1080/01441647.2013.775612
Fishman, E., Washington, S., & Haworth, N. (2014). Bike share’s impact on car use: evidence from the United States, Great Britain, and Australia. Transportation Research Part D: Transport and Environment, 31, 13-20. https://doi.org/10.1016/j.trd.2014.05.013
Gobee.bike to offer free rides amid complaints of haphazard parking. (2017, August 03). Retrieved February 16, 2018, from http://www.scmp.com/news/hong-kong/economy/article/2105341/bike-sharing-operator-gobeebike-offering-free-rides-hong-kong
Goodman, A., & Cheshire, J. (2014). Inequalities in the London bicycle sharing system revisited: impacts of extending the scheme to poorer areas but then doubling prices. Journal of Transport Geography, 41, 272-279. https://doi.org/10.1016/j.jtrangeo.2014.04.004
GUO, M. H., & ZHONG, M. (2009). Bike Sharing System in Shanghai: Planning & Practice [J]. Urban Transport of China, 4, 011.
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. https://doi.org/10.1002/asi.23552
Hampshire, R. C., & Marla, L. (2012). An analysis of bike sharing usage: Explaining trip generation and attraction from observed demand. In 91st Annual meeting of the transportation research board, Washington, DC (pp. 12-2099).
Heinrichs, H. (2013). Sharing economy: a potential new pathway to sustainability. Gaia, 22(4), 228. https://doi.org/10.14512/gaia.22.4.5
Kloimüllner, C., Papazek, P., Hu, B., & Raidl, G. R. (2014, April). Balancing bicycle sharing systems: an approach for the dynamic case. In European Conference on Evolutionary Computation in Combinatorial Optimization (pp. 73-84). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-44320-0_7
Koopman, C., Mitchell, M., & Thierer, A. (2014). The sharing economy and consumer protection regulation: The case for policy change. J. Bus. Entrepreneurship & L., 8, 529. https://doi.org/10.2139/ssrn.2535345
Midgley, P. (2009). The role of smart bike-sharing systems in urban mobility. Journeys, 2(1), 23-31.
Midgley, P. (2011). Bicycle-sharing schemes: enhancing sustainable mobility in urban areas. United Nations, Department of Economic and Social Affairs, 1-12.
Mueller, N., Rojas-Rueda, D., Cole-Hunter, T., de Nazelle, A., Dons, E., Gerike, R., ... & Nieuwenhuijsen, M. (2015). Health impact assessment of active transportation: a systematic review. Preventive medicine, 76, 103-114. https://doi.org/10.1016/j.ypmed.2015.04.010
Nikki Sun. (n.d.). Retrieved February 16, 2018, from http://www.scmp.com/author/nikki-sun
Oja, P., Titze, S., Bauman, A., de Geus, B., Krenn, P., Reger‐Nash, B., & Kohlberger, T. (2011). Health benefits of cycling: a systematic review. Scandinavian journal of medicine & science in sports, 21(4), 496-509. https://doi.org/10.1111/j.1600-0838.2011.01299.x
Panis, L. I. (2011). Cycling: health benefits and risks. Environmental health perspectives, 119(3), A114. https://doi.org/10.1289/ehp.1103227
Quine, L., Rutter, D. R., & Arnold, L. (1998). Predicting and understanding safety helmet use among schoolboy cyclists: a comparison of the theory of planned behaviour and the health belief model. Psychology and Health, 13(2), 251-269. https://doi.org/10.1080/08870449808406750
Road traffic accidents involving bicycle by location and severity 2016, Transport Department 2016, The Government of the Hong Kong Special Administrative Region. Retrieved from http://www.td.gov.hk/filemanager/en/content_4866/f2.15.pdf
Shaheen, S., & Guzman, S. (2011). Worldwide bikesharing. Access Magazine, 1(39).
Shaheen, S., Guzman, S., & Zhang, H. (2010). Bikesharing in Europe, the Americas, and Asia: past, present, and future. Transportation Research Record: Journal of the Transportation Research Board, (2143), 159-167. https://doi.org/10.3141/2143-20
Shaheen, S., Zhang, H., Martin, E., & Guzman, S. (2011). China's Hangzhou public bicycle: understanding early adoption and behavioral response to bikesharing. Transportation Research Record: Journal of the Transportation Research Board, (2247), 33-41. https://doi.org/10.3141/2247-05
Shu, J., Chou, M. C., Liu, Q., Teo, C. P., & Wang, I. L. (2013). Models for effective deployment and redistribution of bicycles within public bicycle-sharing systems. Operations Research, 61(6), 1346-1359. https://doi.org/10.1287/opre.2013.1215
Woodcock, J., Tainio, M., Cheshire, J., O’Brien, O., & Goodman, A. (2014). Health effects of the London bicycle sharing system: health impact modelling study. Bmj, 348, g425. https://doi.org/10.1136/bmj.g425
Zervas, G., Proserpio, D., & Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research.
Zhang, L., Zhang, J., Duan, Z. Y., & Bryde, D. (2015). Sustainable bike-sharing systems: characteristics and commonalities across cases in urban China. Journal of Cleaner Production, 97, 124-133. https://doi.org/10.1016/j.jclepro.2014.04.006
Zhang, M. (2004). The role of land use in travel mode choice: evidence from Boston and Hong Kong. Journal of the American planning association, 70(3), 344-360. https://doi.org/10.1080/01944360408976383
Downloads
Published
How to Cite
Issue
Section
License
Copyright of Published Articles
Author(s) retain the article copyright and publishing rights without any restrictions.
All published work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
