Ayu Melinda, Eka Yuliana. STRATEGIC INNOVATION MODEL FOR THE SUSTAINABILITY MSMEs OF PASAR BARU TRADE CENTER BANDUNG INDONESIA : Received: 22nd June 2026, Revised: 26th June 2026, 15th July 2026, Accepted: 22nd July 2026, Date of Publication: 31st July 2026. pijss [Internet]. 2026 Jul. 31 [cited 2026 Aug. 6];12(2):37-52. Available from: https://grdspublishing.org/index.php/people/article/view/3280