Bilalou Foundiku Montie. THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023). pijss [Internet]. 2025 Sep. 19 [cited 2026 Jan. 2];:630-46. Available from: https://grdspublishing.org/index.php/people/article/view/3039