Melvis Atem N, Polyorat K. GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023. pijss [Internet]. 2023 Jul. 13 [cited 2024 Dec. 4];9(2):01-18. Available from: https://grdspublishing.org/index.php/people/article/view/2155