Melvis Atem, Nkengafac, and Kawpong Polyorat. “GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023”. PEOPLE: International Journal of Social Sciences 9, no. 2 (July 13, 2023): 01–18. Accessed July 22, 2024. https://grdspublishing.org/index.php/people/article/view/2155.