Dixit, A., A. Dixit, H. Kaur, J. Singh, and K. Guleri. “SMART SOLUTION FOR OPTIMIZED MASS CUSTOMIZATION PROCESS IN SMART PHONE INDUSTRY: Received: 03rd September 2022; Revised: 19th December 2022, 25th December 2022; Accepted: 18th January 2023”. PEOPLE: International Journal of Social Sciences, vol. 8, no. 3, Jan. 2023, pp. 107-19, doi:10.20319/pijss.2023.83.107119.