Melvis Atem, N., and K. Polyorat. “GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023”. PEOPLE: International Journal of Social Sciences, vol. 9, no. 2, July 2023, pp. 01-18, doi:10.20319/pijss.2023.91.0118.