Ayu Melinda and Eka Yuliana, “STRATEGIC INNOVATION MODEL FOR THE SUSTAINABILITY MSMEs OF PASAR BARU TRADE CENTER BANDUNG INDONESIA : Received: 22nd June 2026, Revised: 26th June 2026, 15th July 2026, Accepted: 22nd July 2026, Date of Publication: 31st July 2026”, pijss, vol. 12, no. 2, pp. 37–52, Jul. 2026.