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S. OUACHI and M. ALAOUI, “EMPLOYER BRANDING AS A TOOL FOR EMPLOYEE LOYALTY: THE CASE OF MOROCCAN COMPANIES LISTED ON CASABLANCA STOCK EXCHANGE: Received: 24th April 2023; Revised: 27th July 2023, 11th August 2023; Accepted: 15th August 2023”, pijss, vol. 9, no. 3, pp. 01–17, Nov. 2023.