N. Melvis Atem and K. Polyorat, “GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023”, pijss, vol. 9, no. 2, pp. 01–18, Jul. 2023.