OMAR, N. N.; YEE, T. M. EFFECTIVENESS OF HIDDEN MESSAGES IN ADVERTISEMENTS TOWARDS VIEWERS’ BUYING INTENTION. PEOPLE: International Journal of Social Sciences, [S. l.], v. 3, n. 1, p. 542–553, 2017. DOI: 10.20319/pijss.2017.s31.542553. Disponível em: https://grdspublishing.org/index.php/people/article/view/432. Acesso em: 18 may. 2024.