AYU MELINDA; EKA YULIANA. STRATEGIC INNOVATION MODEL FOR THE SUSTAINABILITY MSMEs OF PASAR BARU TRADE CENTER BANDUNG INDONESIA : Received: 22nd June 2026, Revised: 26th June 2026, 15th July 2026, Accepted: 22nd July 2026, Date of Publication: 31st July 2026. PEOPLE: International Journal of Social Sciences, [S. l.], v. 12, n. 2, p. 37–52, 2026. DOI: 10.20319/pijss.2026.122.3752. Disponível em: https://grdspublishing.org/index.php/people/article/view/3280. Acesso em: 6 aug. 2026.