BILALOU FOUNDIKU MONTIE. THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023). PEOPLE: International Journal of Social Sciences, [S. l.], p. 630–646, 2025. DOI: 10.20319/icssh.2025.630646. Disponível em: https://grdspublishing.org/index.php/people/article/view/3039. Acesso em: 2 jan. 2026.