MELVIS ATEM, N.; POLYORAT, K. GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND: Received: 6th March 2023; Revised: 9th May 2023, 20th June 2023; Accepted: 23rd June 2023. PEOPLE: International Journal of Social Sciences, [S. l.], v. 9, n. 2, p. 01–18, 2023. DOI: 10.20319/pijss.2023.91.0118. Disponível em: https://grdspublishing.org/index.php/people/article/view/2155. Acesso em: 22 jul. 2024.