Ayu Melinda, & Eka Yuliana. (2026). STRATEGIC INNOVATION MODEL FOR THE SUSTAINABILITY MSMEs OF PASAR BARU TRADE CENTER BANDUNG INDONESIA : Received: 22nd June 2026, Revised: 26th June 2026, 15th July 2026, Accepted: 22nd July 2026, Date of Publication: 31st July 2026. PEOPLE: International Journal of Social Sciences, 12(2), 37–52. https://doi.org/10.20319/pijss.2026.122.3752