Hui-Yun Yen. RESEARCH ON AESTHETIC COGNITION, FLOW EXPERIENCE AND TECHNOLOGY ACCEPTANCE IN VIRTUAL CULTURAL ACTIVITIES: Received: 29th March 2024 Revised: 2nd May 2024, 24th May 2024 & 30th May 2024 Accepted: 2nd April 2024. pijss 2024, 10, 90-105.