OUACHI, S.; ALAOUI, M. EMPLOYER BRANDING AS A TOOL FOR EMPLOYEE LOYALTY: THE CASE OF MOROCCAN COMPANIES LISTED ON CASABLANCA STOCK EXCHANGE: Received: 24th April 2023; Revised: 27th July 2023, 11th August 2023; Accepted: 15th August 2023. pijss 2023, 9, 01-17.