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Dixit, A.; Dixit, A.; Kaur, H.; Singh, J.; Guleri, K. SMART SOLUTION FOR OPTIMIZED MASS CUSTOMIZATION PROCESS IN SMART PHONE INDUSTRY: Received: 03rd September 2022; Revised: 19th December 2022, 25th December 2022; Accepted: 18th January 2023. pijss 2023, 8, 107-119.