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Zhang, Y.; Sutunyarak, C. EXPECTATION FACTORS OF SOCIAL MEDIA INFLUENCING CHINESE FANCLUB WITH THAI SUPERSTAR, EASTERN CHINA: Received: 28th February 2022; Revised: 16th May 2022, 26th May 2022; Accepted: 27th May 2022. pijss 2022, 8, 83-99.