Dixit, A., Dixit, A., Kaur, H., Singh, J. and Guleri, K. 2023. SMART SOLUTION FOR OPTIMIZED MASS CUSTOMIZATION PROCESS IN SMART PHONE INDUSTRY: Received: 03rd September 2022; Revised: 19th December 2022, 25th December 2022; Accepted: 18th January 2023. PEOPLE: International Journal of Social Sciences. 8, 3 (Jan. 2023), 107–119. DOI:https://doi.org/10.20319/pijss.2023.83.107119.