Tripathi, S. 2017. ROLE OF BOLLYWOOD CINEMA IN PROMOTING TOURISM, BUSINESS AND INTERCULTURAL COMMUNICATION IN ARAB WORLD: A STUDY WITH OMAN. PEOPLE: International Journal of Social Sciences. 3, 1 (Mar. 2017), 424–435. DOI:https://doi.org/10.20319/pijss.2017.s31.424435.