Ayu Melinda and Eka Yuliana 2026. STRATEGIC INNOVATION MODEL FOR THE SUSTAINABILITY MSMEs OF PASAR BARU TRADE CENTER BANDUNG INDONESIA : Received: 22nd June 2026, Revised: 26th June 2026, 15th July 2026, Accepted: 22nd July 2026, Date of Publication: 31st July 2026. PEOPLE: International Journal of Social Sciences. 12, 2 (Jul. 2026), 37–52. DOI:https://doi.org/10.20319/pijss.2026.122.3752.