Baah, R.G. 2024. LEADERSHIP IN CRISIS MANAGEMENT: BUILDING RESILIENT BUSINESS MODELS: Received: 13th September 2024 Revised: 12th October 2024, 28th November 2024, 12th December 20224 Accepted: 29th September 2024. PEOPLE: International Journal of Social Sciences. 11, 1 (Dec. 2024), 38–47. DOI:https://doi.org/10.20319/pijss.2024.111.3847.