Hui-Yun Yen 2024. RESEARCH ON AESTHETIC COGNITION, FLOW EXPERIENCE AND TECHNOLOGY ACCEPTANCE IN VIRTUAL CULTURAL ACTIVITIES: Received: 29th March 2024 Revised: 2nd May 2024, 24th May 2024 & 30th May 2024 Accepted: 2nd April 2024. PEOPLE: International Journal of Social Sciences. 10, 2 (Jun. 2024), 90–105. DOI:https://doi.org/10.20319/pijss.2024.102.90105.