OUACHI, S. and ALAOUI, M. 2023. EMPLOYER BRANDING AS A TOOL FOR EMPLOYEE LOYALTY: THE CASE OF MOROCCAN COMPANIES LISTED ON CASABLANCA STOCK EXCHANGE: Received: 24th April 2023; Revised: 27th July 2023, 11th August 2023; Accepted: 15th August 2023. PEOPLE: International Journal of Social Sciences. 9, 3 (Nov. 2023), 01–17. DOI:https://doi.org/10.20319/pijss.2023.92.0117.