Sirikhvunchai, N. 2023. AESTHETIC VALUE: ATTACHMENT TO DIGITAL EXPERIENCE AND REAL-LIFE EXPERIENCE: Received: 21st February 2023; Revised: 24th May 2023, 05th June 2023; Accepted: 13th June 2023. PEOPLE: International Journal of Social Sciences. 9, 2 (Jul. 2023), 34–51. DOI:https://doi.org/10.20319/pijss.2023.92.3451.