THE FUTURE OF FILIPINO CULTURE IN THE FACE OF CULTURE INDUSTRY

Authors

  • Paula Nicole Cuaresma Eugenio Affiliation with University of Santo Tomas, Manila, Philippines

DOI:

https://doi.org/10.20319/pijss.2016.s21.469476

Keywords:

Culture Industry, Fetishism, Filipino Culture, Filipino Pop Literature

Abstract

This paper aims to look into the future of Filipino culture in the face of culture industry through the investigation and critique of the popular literature today. The researcher tries to contextualize the fetishism of music in Adorno’s The Culture Industry and the role of the mass media in the proliferation of the prevalent type of reading materials that they call “literature” but does not qualify to be called as such. This paper will be divided into four parts: introduction of culture industry and the role of mass media, the fetish character of music, the fetish character of literature, and conclusion. 

References

Adorno, Theodor and Horkheimer, Max. (1998). Dialectic of Enlightenment. New York: Continuum Publishing

Adorno, Theodor. (2001). The Culture Industry. JM Bernstein (ed.). London: Routledge

Marcuse, Herbert. (1991). The One Dimensional Man: A Studies in the Ideology of Advanced Industrial Society. Boston: Beacon Press

Mato, Daniel. (2009). All Industries are Cultural. Emeshe Jahasz-Mininberg (trans.) Cultural Studies Vol. 23 No. 1, 77-84

Downloads

Published

2016-10-27

How to Cite

Eugenio, P. N. C. (2016). THE FUTURE OF FILIPINO CULTURE IN THE FACE OF CULTURE INDUSTRY. PEOPLE: International Journal of Social Sciences, 2(1), 469–476. https://doi.org/10.20319/pijss.2016.s21.469476

Issue

Vol. 2 No. 1 (2016): Special Issue

Section

Articles

License

Copyright (c) 2016 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.