BEYOND FRIENDSHIP: UNDERSTANDING THE ROLE OF COST IN GIFT CHOICES FOR ONESELF AND OTHERS

Authors

  • Hyung Jun Kim School of Business, Chungnam National University, Daejeon, South Korea
  • Jongkun Jun Division of Global Business and Technology, Hankuk University of Foreign Studies, Yonginsi, South Korea
  • Jooyoung Kim School of Business and Technology Management, College of Business, Korea Advanced Institute of Science and Technology, Daejeon, South Korea

DOI:

https://doi.org/10.20319/icssh.2024.4951

Keywords:

Gift-giving, Self-expansion Model, Resource Scarcity Theory, Consumer Behavior, Social Closeness

Abstract

This study explores how social closeness and self-identification influence the monetary value of gifts chosen for friends and for oneself. Integrating the Self-expansion Model with Resource Scarcity Theory, we provide insights into consumer behavior in gift selection under varying social and financial contexts.

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Published

2024-01-31

How to Cite

Kim, H. J., Jun, J., & Kim, J. (2024). BEYOND FRIENDSHIP: UNDERSTANDING THE ROLE OF COST IN GIFT CHOICES FOR ONESELF AND OTHERS. PEOPLE: International Journal of Social Sciences, 49–51. https://doi.org/10.20319/icssh.2024.4951

Issue

2024: Proceedings of Social Science and Humanities Research Association (SSHRA)

Section

Articles

License

Copyright (c) 2024 Hyung Jun Kim, Jongkun Jun, Jooyoung Kim

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.