Ishola, A. I. “INFLUENCER MARKETING AS EXPLOITATION OF CUSTOMERS FOR BUSINESS PERFORMANCE : Received: 27th October 2021; Revised: 20th January 2022, 01st March 2022, 07th March 2022; Accepted: 08th March 2022”. MATTER: International Journal of Science and Technology, vol. 8, Mar. 2022, pp. 52-70, doi:10.20319/mijst.2022.8.5270.