Ishola, A. I. (2022). INFLUENCER MARKETING AS EXPLOITATION OF CUSTOMERS FOR BUSINESS PERFORMANCE : Received: 27th October 2021; Revised: 20th January 2022, 01st March 2022, 07th March 2022; Accepted: 08th March 2022. MATTER: International Journal of Science and Technology, 8, 52–70. https://doi.org/10.20319/mijst.2022.8.5270