Chun-Mei Chou, Tsu-Chi Shen, Tsu-Chuan Shen, Chien-Hua Shen and Tzu-Ling Liu 2023. LEARNING EFFECTIVENESS AMONG TERTIARY STUDENTS USING AUGMENTED REALITY (AR)-BASED FOR ADAPTING TO INDUSTRY 4.0: Received: 24th August 2023; Revised: 09th October 2023, 26th October 2023; Accepted: 27th December 2023. MATTER: International Journal of Science and Technology. 9, (Dec. 2023), 127–141. DOI:https://doi.org/10.20319/mijst.2023.9.127141.