Denmamode, L. 2021. MULTISENSORY DESIGN: PRACTICAL CONCEPT TO EMPOWER PRODUCT PACKAGING DISPLAY IN E-TAILING: Received: 20th March 2021; Revised: 6th April 2021, 14th April 2021; Accepted: 28th May 2021. MATTER: International Journal of Science and Technology. 7, 2 (Jul. 2021), 10–32. DOI:https://doi.org/10.20319/mijst.2021.72.1032.