Zaidi U. MARKET-BASED MANAGEMENT (MBM) APPROACH TO SUCCESS IN HIGHER EDUCATION: LESSONS FROM A MID-SIZED BUSINESS INSTITUTE: Received: 26th June 2023; Revised: 13th October 2023, 18th October 2023, 19th October 2023; Accepted: 26th October 2023. pijtel [Internet]. 2023 Nov. 15 [cited 2024 Dec. 4];7(3):61-75. Available from: https://grdspublishing.org/index.php/PUPIL/article/view/2217