ZAIDI, U. MARKET-BASED MANAGEMENT (MBM) APPROACH TO SUCCESS IN HIGHER EDUCATION: LESSONS FROM A MID-SIZED BUSINESS INSTITUTE: Received: 26th June 2023; Revised: 13th October 2023, 18th October 2023, 19th October 2023; Accepted: 26th October 2023. PUPIL: International Journal of Teaching, Education and Learning, [S. l.], v. 7, n. 3, p. 61–75, 2023. DOI: 10.20319/pijtel.2023.73.6175. Disponível em: Acesso em: 3 mar. 2024.