Zaidi, U. (2023). MARKET-BASED MANAGEMENT (MBM) APPROACH TO SUCCESS IN HIGHER EDUCATION: LESSONS FROM A MID-SIZED BUSINESS INSTITUTE: Received: 26th June 2023; Revised: 13th October 2023, 18th October 2023, 19th October 2023; Accepted: 26th October 2023. PUPIL: International Journal of Teaching, Education and Learning, 7(3), 61–75. https://doi.org/10.20319/pijtel.2023.73.6175